Meet Saturday Insights
The cure to the common research firm (and even the worst case of the Mondays).
We’re a small team of senior-level researchers who combine rigorous analytics with artful storytelling to illuminate the colorful and complex lives of your consumer. We love doing the work vs. handing it off, so when you hire us, you get us – start to finish.
Hi, I’m Nicole
Founder
With roots in Psychology and Sociology, I’ve spent the last 15 years digging into the minds of consumers and telling powerful, thought provoking and inspiring stories.
While I’ve flexed across both qualitative and quantitative methodologies, I have a love for all things data. I gained my analytical expertise while in the hot seat completing high-visibility projects for Fortune 500 clients. I am driven by the challenge of distilling thousands of data points down into the most relevant and impactful insights that inspire change.
I’ve worked with brands big and small at prestigious agencies including the Sterling-Rice Group, Now What and Egg Strategy. I started Saturday Insights in 2018 as a platform for creativity and reinvention of quantitative research.
Also, I’m a Colorado native and live with my husband and daughters in Lafayette, CO. My passions are mostly food based – cooking, wine tasting and drinking chai lattes on Saturday mornings.
Capabilities
We specialize in fully customized quantitative research projects for brands, marketers and decision-makers who want a break from the boilerplate.
Here are a few of our specialties:
Segmentation
Usage & Attitudes
Audience Illumination
Drivers & Barriers Analysis
Concept/Message Testing
Choice Modeling
Pricing
Competitor Audit
Deliverables
We don’t just make slides; we’re masters of crafting customized tools that get you where you need to go. Our focused, strategic, and visually engaging deliverables cut through the clutter and provide answers without hiding them in a maze of charts and terminology.
Let’s get started.
nicole@saturdayinsights.com
720.427.5524
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