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Meet Saturday Insights

The cure to the common research firm (and even the worst case of the Mondays).

We’re a small team of senior-level researchers who combine rigorous analytics with artful storytelling to illuminate the colorful and complex lives of your consumer. We love doing the work vs. handing it off, so when you hire us, you get us – start to finish.


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Hi, I’m Nicole

Founder

With roots in Psychology and Sociology, I’ve spent the last 15 years digging into the minds of consumers and telling powerful, thought provoking and inspiring stories. 

While I’ve flexed across both qualitative and quantitative methodologies, I have a love for all things data. I gained my analytical expertise while in the hot seat completing high-visibility projects for Fortune 500 clients. I am driven by the challenge of distilling thousands of data points down into the most relevant and impactful insights that inspire change.

I’ve worked with brands big and small at prestigious agencies including the Sterling-Rice Group, Now What and Egg Strategy. I started Saturday Insights in 2018 as a platform for creativity and reinvention of quantitative research.

Also, I’m a Colorado native and live with my husband and daughters in Lafayette, CO. My passions are mostly food based – cooking, wine tasting and drinking chai lattes on Saturday mornings. 

Capabilities

We specialize in fully customized quantitative research projects for brands, marketers and decision-makers who want a break from the boilerplate.

Here are a few of our specialties:

  • Segmentation

  • Usage & Attitudes

  • Audience Illumination

  • Drivers & Barriers Analysis

  • Concept/Message Testing

  • Choice Modeling

  • Pricing

  • Competitor Audit


Deliverables

We don’t just make slides; we’re masters of crafting customized tools that get you where you need to go. Our focused, strategic, and visually engaging deliverables cut through the clutter and provide answers without hiding them in a maze of charts and terminology.

Let’s get started.

nicole@saturdayinsights.com

720.427.5524

Saturday Insights is second to none when it comes to insights and strategy partners.

Our team had resigned to the fact it was next to impossible to find a vendor who can deliver both deep quantitative insights without compromising the richness of qual, act a strategic thought partner, and also be fun to work with...until we worked with Nicole and the Saturday Insights team.

Saturday Insights happily rolled up their sleeves and got in the trenches with us from day 1 to design a custom approach to meet our organization’s needs. The work has since been recognized by executives as some of the best insights work done at the organization. I truly believe no other vendor could come close to providing the exceptional outcomes or working experience as our team experienced with Saturday Insights.
— Lead Design Strategist (Healthcare)
Saturday Insights achieved the nearly impossible—raising the sophistication of our quantitative analysis while somehow making it even more understandable. As a result of our work with Nicole and Emily, we now have the confidence in both the data and business direction to move aggressively on a long-stalled project.
— VP of Community (Travel)
I have had the pleasure of working with Nicole and Saturday Insights throughout much of the 2020 year. I truly feel that Nicole is almost an extension of my immediate work group within my organization. She is quick, efficient, understanding, thorough, detailed, and an absolute joy to work with! She knows what needs to be done and makes it happen in the most graceful way possible. Her work is impeccable. She is one of the few vendors that epitomizes a seamless working experience, delivering polished final product with data integrity and rigor. I highly recommend her!
— Senior Director, Customer + Market Insights (Technology)
I can always trust that Nicole’s work will set me up for success. Her research stands out among the many partners I’ve worked with: it’s sharp, insightful and visually compelling. In an organization that values both data and stories with a human touch, this type of research deliverable is a must.
— Director, Customer + Market Insights (Technology)
I’ve worked with Nicole in two vastly different categories (tech and healthcare). She is whip-smart, gets up to speed quickly, and I rely on her for the strategic and creative approach she brings to market research methodology and insights. The end results are crisp, engaging, and impactful. Most importantly, Nicole is a valued and responsive partner, not just another ‘vendor.’ I love having her as a secret weapon in my insights toolkit!
— Director, Consumer Insights (Technology, Healthcare)
Nicole is our company’s go-to resource for quantitative work. Over the years, Nicole and her team have become a seamless extension of our business and is always our first call when we need a strategic partner to dig into complex business challenges. From providing flexible options to help us win competitive pitches to delivering polished presentations that nail the strategy, I’d highly recommend Saturday Insights to anyone who needs a team of smart, strategic thinkers.
— Director of Research & Strategy, Design Agency
Nicole is not just an expert researcher but a true strategic partner. Through every phase of the project she is creative, responsive, thoughtful and all around a joy to work with. Nicole also makes it a point to thoroughly understand her client’s business and deliver insights that go beyond the project at hand.
— Director, Consumer Insights (Travel)
From the moment we met Nicole, we believed in her and trusted her to help us be inspired by the data and insights we thought were near impossible to gather on our own. Her deliverables were on-time, A+ quality, and accommodating of our needs that are unique to our industry. Nicole was not just a partner, she was a dedicated part of our team helping to drive our company towards success.
— VP of Product Management (Technology)
Nicole has been a valued strategic partner, jumping in on projects to help enhance overall insights and analysis. Through every step of the process she is insightful, creative, extremely responsive, and has been such a valued partner helping us to dig deep for clear consumer insight to continue to drive and grow our brand.
— Chief Marketing Officer (CPG)
Nicole has the magic touch when it comes to research and data. She makes it very thoughtful and engaging. As a creative it is super helpful and inspiring! She presents data unlike most which is a real asset.
— Creative Director, Branding & Packaging Design
Nicole has been a valuable, strategic resource for me and my business. She’s not just a researcher but a sharp strategic thinker who goes beyond reporting findings and helps me and my clients to identify what it means for their business and what to do next. I’m happy to have Nicole as a part of my extended team.
— Founder, Strategy Advisory

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