I don’t just deliver slides, I help you land the story.
I create smart, custom tools in formats teams actually use - profiles, frameworks, maps, one-pagers, infographics and more. Clear, strategic and designed to live on long after the project wraps.
I’ve worked with a handful of research firms and people over the past 25 years. Saturday Insights offers guidance on how to best get the information we need, and then they bring the results to life in a way that makes it clear what action steps to take. Oh, and they are really fun to work with. I consider Saturday Insights a true partner in helping us make our work more effective.
Partner, Creative Agency
The Saturday Insights team is the rare and perfect mix of analytical rigor and creativity! Nicole brought fresh perspectives, asked the right questions, and turned complex data into clear, actionable insights – all with engaging data visualization and storytelling. Super organized and always on time, yet also warm, fun, and a pleasure to work with, they quickly understand project goals and build spot-on methodologies. Truly the best in the business and my go-to research partners!
VP of Marketing (Foodservice & Hospitality)
Their ability to seamlessly integrate quantitative data with strategic vision has significantly enhanced our decision-making process, helping us make key business decisions with confidence and precision. They have become a key partner in refining our strategies and delivering tangible results. We are so grateful for them and look forward to partnering for years to come.
Partner, Strategy Consultancy (CPG)
Raising the sophistication of our quantitative analysis while somehow making it even more understandable.
VP of Community (Travel)
Nicole knows what needs to be done and makes it happen in the most graceful way possible. Her work is impeccable, delivering polished final product with data integrity and rigor. I highly recommend her!
Senior Director, Customer & Market Insights (Technology)
She makes it very thoughtful and engaging. As a creative it is super helpful and inspiring! She presents data unlike most which is a real asset.
Creative Director, Branding & Packaging Design
Saturday Insights happily rolled up their sleeves and got in the trenches with us from day one to design a custom approach to meet our organization's needs. The work has since been recognized by executives as some of the best insights work done at the organization. I truly believe no other vendor could come close to providing the exceptional outcomes or working experience as our team experienced with Saturday Insights.
Lead Design Strategist (Healthcare)
Nicole has been such a valued partner helping us to dig deep for clear consumer insights to continue to drive and grow our brand.
Chief Marketing Officer (CPG)
Over the several years I’ve worked with Nicole, I’ve come to rely on her polished level of professionalism combined with their approachable, friendly personality. From proposal development to final deliverable, Nicole is always on the same page and are able to pick up on even the most complex nuances of our clients’ challenges across verticals.
Director of Research & Strategy, Design Agency
From the moment we met Nicole, we believed in her and trusted her to help us be inspired by the data and insights we thought were near impossible to gather on our own. Her deliverables were on-time, A+ quality, and accommodating of our needs that are unique to our industry.
VP of Product Management (Technology)
Through every phase of the project she is creative, responsive, thoughtful and all around a joy to work with. Nicole also makes it a point to thoroughly understand her client’s business and deliver insights that go beyond the project at hand.
Director, Consumer Insights (Travel)
She’s not just a researcher but a sharp strategic thinker who goes beyond reporting findings and helps me and my clients to identify what it means for their business and what to do next. I’m happy to have Nicole as a part of my extended team.
Founder, Strategy Agency
Her research stands out among the many partners I’ve worked with: it’s sharp, insightful and visually compelling. In an organization that values both data and stories with a human touch, this type of research deliverable is a must.
Senior Director, Customer Insights (Technology)
I’ve worked with Nicole in two vastly different categories (tech and healthcare). She is whip-smart, gets up to speed quickly, and I rely on her for the strategic and creative approach she brings to market research methodology and insights. The end results are crisp, engaging, and impactful.
Director, Consumer Insights (Technology & Healthcare)
